Nikki Beach Worldwide (NBW), based in Miami, has named Lucia Penrod CEO. Founder Jack Penrod will continue to serve as Chairman of the company.

Lucia Penrod, who has been with the company since its inception in 1998, will continue to sit on the Board of Directors and act as Chief Marketing Officer. In addition to her new responsibilities, Penrod oversees all facets of NBW’s branding, marketing and communications, as well as creating the company’s lifestyle, fashion, and music divisions.

“This year marks the 20th anniversary of our brand,” says Jack Penrod. “This milestone has inspired me to reflect on our past and look forward to what’s next for our business. The choice was an easy one as Lucia is the natural fit for the role and I have full confidence in her.”

Born and raised in Nicaragua, Penrod moved to Miami in 1979 and spent four years working for the Diplomatic Corps serving the governments of South Korea and Venezuela. In 1998, she married Jack Penrod, and together they opened the first Nikki Beach, a luxury beach club concept combining elements of music, dining, entertainment, fashion, film, and art into one. The concept has grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity. NBW also has four international hotel properties and an annual pop-up location at the Cannes International Film Festival.

“I have been working alongside Jack since the very beginning and have a full understanding of the brand and our vision for the future,” says Lucia Penrod. “I look forward to continuing to expand our message of celebrating life around the world.”