Although Las Vegas-based lighting manufacturer Kalco Lighting has enjoyed success in the hospitality and contract markets for some time, it did not have a website that specifically targeted that market or a dedicated VP/Sales for the sector until now.

In addition to a website focused on the needs of the hospitality market, the manufacturer has hired Mary Beth Powell as VP/Hospitality Sales to oversee the brand’s efforts.

“We’ve been involved in the contract/hospitality market for years; working with architects and designers on customizing pieces for their projects because we have the capabilities to do so as a true manufacturer,” explains Snehal Shah, President of Kalco Lighting. “What we are doing with this website and our new vice president is catering more completely to this vertical ― focusing the information and inspiration more succinctly on the needs of this market.”

The website is organized into sections by lighting application: public spaces, corridors, guest rooms and suites, plus restaurant lighting. Kalco’s capabilities include designing and engineering fixtures as large as specifiers require for lobbies and event spaces.