THE DEVIL IS IN THE DETAILS

Devising a coordinating theme throughout a hospitality venue is not new; however, the lengths that restaurateurs will go to these days to provide the minutest detail is impressive. In this issue alone, there are two new restaurants that have incorporated the overall theme (i.e. Sea Salt, Monarch butterflies) into their food and beverage options — and they aren’t the only ones.

Even offices are taking a cue from this fully integrated approach. As our feature stories on Boston Consulting Group’s Los Angeles headquarters and LinkedIn’s New York offices reveal, today’s corporate interior design goes beyond making a positive impression on visitors and extends to the happiness of each individual staff member. Since employees spend sizable portions of their day at work, progressive companies are now requesting interior designers create comfy seating areas and restful nooks for employees to grab some down time.

“Hospitality” is more than just a business category, it’s about providing a warm-fuzzy feeling that makes all who enter a non-residential space feel comfortable. Those are the parameters that lighting/interior designers and architects try to meet with each new project.

The Monarch’s bar menu features cocktails named after monarch butterflies’ migratory patterns and utilizes ingredients found along each flight path.

The Monarch’s bar menu features cocktails named after monarch butterflies’ migratory patterns
and utilizes ingredients found along each flight path.


—Linda Longo
Editorial Director