Brilliance LED (BLED), based in Carefree Ariz., has promoted Shane Mikkelsen to VP/Sales. Mikkelsen’s appointment aligns with the company’s continued growth as a key manufacturer of high-performance landscape retrofit lamps and lighting solutions throughout the U.S. and beyond. Mikkelsen joined BLED in March of 2016 as National Sales Manager. [I deleted all of the fantastic praise for him right after that sentence because we don’t know who wrote it/said it.]

“We are thrilled to have Shane on our leadership team; his passion for the lighting industry is exemplified each and every day through his work with his internal and external business partners in this ever-changing industry,” says BLED owner Steve Gold. “Shane has impressed us from day one.”

Mikkelsen’s background includes 30 years of managing products in the Electronic and Solid State Lighting industries. He also has experience in the identification and implementation of energy-efficient projects on a state and federal level.