Editors Note November 2017

EVERYTHING’S AN “EXPERIENCE” Whether consumers are shopping for groceries or diamonds, eating fast food or dining out, gambling at a mega-resort or inside a small casino, and staying at budget motels for vacation or 5-star hotels for business, the purveyors of those destinations are being told by industry pundits that they need to provide “an experience” in order to attract business. This is where the Age of the Internet, with its 24/7 convenience of never having to leave home and the simplicity of smartphone apps has brought us. Restaurants, hotels, movie theaters, grocery stores, shopping malls, and individual retailers...

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